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Matt Rhule is Creating a Family Culture at Nebraska That Keeps Players Committed

by Jun 10, 2024Nebraska Football

Nebraska Cornhuskers head coach Matt Rhule walks off the field with his team after a game against the Iowa Hawkeyes in Lincoln, NE November 24th 2023. Photo by Eric Francis

Why No One Wants to Leave: The Family Culture Under Matt Rhule

When Matt Rhule took over as head coach of Nebraska football, he brought with him more than just a winning strategy—he introduced a philosophy centered on building a family culture within the program. This emphasis on relationships, unity, and personal development has been a defining feature of Rhule’s leadership, and it’s one of the key reasons Nebraska is experiencing a transformation both on and off the field.

In an era of college football where the transfer portal offers players the chance to leave at the first sign of adversity, Rhule’s ability to foster a family-like atmosphere has kept players committed to the program. But what exactly is it about Rhule’s approach that makes Nebraska a place where no one wants to leave?

Building Relationships: The Core of Rhule’s Philosophy

From day one, Matt Rhule made it clear that relationships would be the foundation of his program. Whether it’s between players, coaches, or staff, Rhule’s goal is to create an environment where everyone feels connected and valued. This sense of belonging extends far beyond the football field.

“I’ve always believed that the key to success is relationships,” Rhule explained in an interview. “If you don’t have strong relationships, it’s hard to build a winning culture. The guys need to know that they’re part of something bigger than themselves, and that’s what we’re creating here.”

Rhule’s commitment to building relationships is evident in the way he interacts with his players. He’s known for being hands-on in his coaching approach, taking the time to get to know each player individually—both as athletes and as people. This personal investment has helped create a level of trust and loyalty that extends throughout the program.

“He cares about us beyond just football,” said linebacker Isaac Gifford. “It’s not just about winning games—it’s about developing us as people. That’s why we’re all bought in.”

Developing Players, On and Off the Field

While Rhule’s emphasis on relationships is a key part of his philosophy, his commitment to player development is equally important. At Nebraska, Rhule and his staff are focused not only on improving players’ physical skills but also on helping them grow as individuals. This holistic approach has resonated deeply with the team.

Under Rhule’s leadership, players are encouraged to take ownership of their development. Whether it’s extra work in the weight room, film study, or personal growth off the field, the message is clear: Nebraska is a place where players are expected to push themselves to be better in every aspect of their lives.

“Coach Rhule always talks about how football is a reflection of life,” said defensive lineman Ty Robinson. “He pushes us to be the best version of ourselves, not just as players but as people. That’s why so many of us want to stay and be a part of what’s being built here.”

This focus on individual growth is especially important in today’s college football landscape, where players often feel pressure to transfer if they aren’t starting or getting enough playing time. But at Nebraska, Rhule has created an environment where players are willing to stay and compete, knowing that their development is a long-term process that extends beyond immediate playing time.

Loyalty in the Age of the Transfer Portal

In recent years, the transfer portal has changed the landscape of college football, making it easier than ever for players to leave a program and seek opportunities elsewhere. But at Nebraska, Rhule has been able to keep key players committed to the program, even when the temptation to transfer might be strong.

One of the reasons for this loyalty is the sense of community that Rhule has fostered. Players feel like they are part of a family, and that bond makes it harder to walk away. Rhule’s approach to coaching isn’t just about winning games—it’s about creating an environment where players feel supported, valued, and invested in the program’s success.

“Coach Rhule has built something special here,” said wide receiver Marcus Washington. “It’s more than just football—it’s about the relationships we’ve built and the culture we’ve created. When you’re part of something like that, you don’t want to leave.”

Rhule’s ability to retain players has been a key factor in Nebraska’s rebuilding efforts. By keeping talented players in the program and helping them develop over time, Nebraska has been able to build continuity and stability—two elements that are essential for long-term success.

A Culture of Accountability and Support

Another reason for Nebraska’s growing sense of loyalty is the culture of accountability that Rhule has instilled. While players are supported and valued, they are also held to high standards both on and off the field. Rhule’s message is clear: being part of the Nebraska football family means being accountable to your teammates, your coaches, and yourself.

This culture of accountability is balanced by a strong support system that ensures players have the resources they need to succeed. Whether it’s academic support, mental health resources, or guidance on their football journey, Nebraska players know that the coaching staff has their backs.

“It’s not just about football—it’s about life,” Rhule explained. “We want to make sure our guys are prepared for whatever comes their way, whether that’s on the field, in the classroom, or in life after football.”

This balance of accountability and support has created a culture where players feel both challenged and cared for, making Nebraska a place where they want to stay and grow.

The Ripple Effect: Attracting Recruits

Rhule’s family-oriented approach hasn’t just kept current players committed—it’s also had a ripple effect in recruiting. High school recruits and their families are drawn to the culture Rhule has created, seeing Nebraska as a place where they can thrive both as athletes and as individuals.

For many recruits, the opportunity to join a program that emphasizes relationships, development, and personal growth is a major selling point. In an era where some programs focus solely on winning, Rhule’s holistic approach stands out as something special.

“When we talk to recruits, it’s not just about what we can offer them on the field,” Rhule said. “It’s about what we can offer them off the field, too. We want them to know that when they come to Nebraska, they’re joining a family that’s going to help them grow in every aspect of their life.”

What’s Next for Nebraska’s Family Culture?

As Matt Rhule continues to shape Nebraska football, his emphasis on building a family culture will remain a cornerstone of the program’s identity. For Husker fans, it’s clear that Rhule is not just focused on short-term success—he’s laying the foundation for a lasting legacy built on trust, loyalty, and personal development.

Nebraska’s football program is evolving into a place where players don’t just come to win games—they come to be part of something bigger. Under Rhule’s leadership, the Cornhuskers are building a culture where no one wants to leave, and that’s the true mark of success.

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